Copywriter at WayBetter



Full-Time in New York, NY - Mid Level - Brand

We’re looking to hire the first Copywriter on our newly formed Brand team—someone who will embrace being on the front lines with our Brand Director to develop WayBetter’s voice + tone across all touchpoints and channels. This role is integral to the company, and will involve crafting dynamic, compelling, clear copy to support cross-functional initiatives that will propel WayBetter’s brand forward.

The ideal candidate knows the difference between m dashes and en dashes, has strong opinions about Oxford commas, and will passionately (but kindly) correct anyone who doesn’t believe that words matter. Enthusiasm about joining a mission-driven, fast-paced, collaborative, creative startup is a must.

This person will work closely with the Brand Director to breathe life into WayBetter’s identity, and make sure the tone and voice stay true to the company’s mission of making forming healthy habits fun.


  • Write dynamic copy for Marketing (everything from emails, digital ads, landing pages, mobile notifications, campaigns, etc.)
  • Create compelling copy for the Product team (website, apps, app stores, games, online store, etc.)
  • Collaborate with the Brand director to further refine brand voice and style guide
  • Partner with Design team on assets for Marketing, social media, swag, events, etc.

Required Qualifications

  • 2 to 5 years of copywriting experience, preferably for premium lifestyle brands
  • Experience building and maintaining brand voice + tone across multiple channels and audiences
  • Portfolio featuring best-in-class examples of copy across an extensive mix of product + marketing mediums
  • In-depth knowledge and passion for mobile apps, startups, and the wellness world
  • Highly organized with an ability to work across multiple projects and adjust priorities in order to meet deadlines
  • Team player excited to partner with colleagues across disciplines
  • Ability to work under quick deadlines
  • Willingness to gracefully accept and incorporate feedback
  • Excellent editing and proofreading skills, and a strong attention to detail

Compensation and Benefits

  • Generous health care coverage
  • 401 (K)
  • Untracked, flexible vacation policy
  • Training opportunities
  • Meaningful equity participation
  • A healthy, collaborative, fun work environment

About Us

WayBetter is reinventing motivation itself. We make a whole new category of games that help people stick to their commitments—from eating better to exercising more to learning to cook, play the guitar, or speak Spanish. Our games use an innovative mix of manageable goals, social support, and financial incentives. DietBet launched in 2013, StepBet in 2016 and RunBet in 2017.

Our approach is based on behavioral science and it works. To date we’ve had 700,000 paying players who have collectively lost 9 million pounds and walked 350 million miles. And we’ve paid out over $50 million to our winners.

In our games and in our work we believe that fun is the secret to sustainable success. As such we care a lot about our culture and practice what we preach by making it enjoyable, social, and rewarding.

WayBetter is the rare company with a double bottom line: we succeed when our customers do. Our mission as a company is to improve people’s lives in very real ways.

Want to apply? Please send your resume, portfolio and a note that tells us something about you that we can't pick up from your portfolio and resume.