WayBetter

Content Manager

Full-Time in New York City, NY - Remote OK - Associate - Marketing

About This Role:

WayBetter games help people develop healthy habits. As Manager, Programming you will be responsible for the creation of our assortment of games across fitness, nutrition and mindfulness categories in collaboration with our in-house and influencer coaches.

Your programming mix will maximize game participation, while streamlining the creation process for coaches.

What You'll Do:

  • Write game titles and descriptions to optimize game joins and community engagement.
  • Select brand-approved photography for games to achieve a balance of consistent style and compelling visuals across our directory.
  • Support the Sr. Manager, Programming in monthly reporting on the performance of games by category, length and host type.
  • Track trends across fitness, nutrition and mindfulness categories to ensure culture relevance and focus on our target audience.
  • Regularly interview community managers to identify customer insights to evolve programming calendar and inform new game innovations.
  • Identify opportunities to improve processes to maximize the number of games we are able to publish per week.
  • Work with the Manager, Member Lifecycle to promote games to members.
  • Identify new opportunities for game template optimization - creative, copy, targeting, coach types etc.

Your Experience Looks Like:

  • Experience with B2C marketing, particularly digital.
  • Strong writing ability and focus on clarity
  • Interest and passion for the health and nutrition space
  • Interest in product marketing and/or digital merchandising across a broad product assortment.
  • Digital savvy and proven ability to learn new digital tools and platforms
  • Good analytical skills with ability to translate performance metrics into high level stories and key takeaways.
  • Strong ability to communicate effectively across multiple levels of an organization
  • Curious and passionate about life with success outside your main career track
  • Highly coachable and open to feedback

Company Stats

Founded 2011

Headquarters New York, NY (all employees currently working remotely)

Employees 45

Website https://waybetter.com/

Company Overview:

Inspiration, meet motivation.

WayBetter is a marketplace that connects leading health & wellness coaches with people who want to build positive habits. The WayBetter app couples behavioral science with gamification to help members accomplish their goals around fitness, nutrition, mindfulness, and someday a lot more.

How are we different from other fitness and wellness apps? They focus on content. We focus on motivation.

  • New Challenges Weekly — With a new variety of challenges starting every week, led by the world’s best coaches, there’s always something new to get started or stay on track.
  • Fun & Social — We make the hard work of changing habits fun through gamification along with a social feed where other members cheer you on.
  • Accountability — We let you bet on yourself. Get off the couch and complete the challenge and earn your bet back … plus a profit! If not, your money goes to more committed players.

WayBetter makes money from members who get access to all our challenges and coaches. Coaches earn money by bringing in new members and by having existing members play in their challenges. We’ll power up 300% in 2021 by expanding the volume and variety of challenges on our platform.

Building on the success of our first apps, DietBet and StepBet, we’ve helped 1 million people adopt new healthy habits and make long-term lifestyle changes. Along the way we’ve partnered with 300 influencer coaches who have collectively earned over $10 million.

With the launch of our flagship WayBetter app in 2020, we’re on a mission to build the world’s first goal-sharing social network.

Why Work at WayBetter?

We know from our games that fun and social support are the keys to sustainable success. As such we care deeply about our culture and practice what we preach by fostering a work environment that’s fun, social, and rewarding. Half our 45 employees were hired from our customer base.

We love working at WayBetter because we’re enthusiastic about improving people’s lives. We’ve developed an innovative solution to the hard problem of behavior change and we see the enormous potential to apply our formula to help millions of people improve their health and happiness. We recently codified our values which you can find on this page (click “explore our company values”).

We’ve raised $7.5M from fellow entrepreneurs and have grown responsibly (cashflow breakeven in 2020). We have chosen not to play the game of chasing venture capital for its own sake but we do plan to raise institutional capital in 2021 to supercharge our growth. We offer health insurance, a 401(k), remote-work flexibility, competitive cash comp, and meaningful equity participation.