Product Manager - WayBetter Labs at WayBetter


Product Manager - WayBetter Labs

Full-Time in New York, NY - Entry Level - Product

WayBetter is seeking someone who is a proven self-starter for this new, exciting, and highly visible position. In this role, you’ll be spearheading WayBetter Labs - our initiative to identify and market test the next product concepts that will most excite our customer base and help us to grow the business by expanding into new markets! This is a high-touch role where you’ll be interacting with both current and prospective users - getting their opinions, feedback and ideas - and developing them into useful data to drive new product priorities.

We are looking for a superstar who is highly motivated, passionate about creating products that truly motivate people to develop healthy habits, and meticulous in attention to detail. You’ll also be a quick learner, with goals to grow within a fast-paced start-up. This role sits on the product team but you’ll be working closely with our marketers, developers, data analysts, and designers giving you a combination of business, design, and technical exposure. An understanding of user-testing/qualitative user research is a nice to have. This role would be the ideal starting point to develop Product Management skills, and could progress into a Product Manager position over time.


  • Ongoing competitive analysis of lifestyle and fitness landscapes
  • Generate a roadmap of new product ideas
  • Work with internal stakeholders to evaluate and prioritize concepts for prototyping and testing
  • Launch and run alpha tests for new product concepts
  • Coordinate with customer service team to recruit participants
  • Evaluating the success of alpha Tests through user research, exit surveys, and talking directly to customers
  • Make recommendations for further testing or advancement into beta program

Desired Qualifications

  • Exposure to User Testing / User Research (ideally for a mobile/app related product)
  • A passion for the health and wellness industry
  • Exceptional written and oral communication skills
  • Graduate of a technology related degree program

Compensation and Benefits

  • Generous health care coverage
  • 401(K)
  • Untracked, flexible vacation policy
  • Training opportunities
  • Meaningful equity participation
  • A healthy, collaborative, fun work environment

About Us

WayBetter is reinventing motivation itself. We make a whole new category of games that help people stick to their commitments — from eating better to exercising more to learning to cook, play the guitar, or speak Spanish. Our games use an innovative mix of manageable goals, social support, and financial incentives. DietBet launched in 2013, StepBet in 2016 and RunBet in 2017.

Our approach is based on behavioral science and it works. To date we’ve had 700,000 paying players who have collectively lost 9 million pounds and walked 350 million miles. And we’ve paid out over $50 million to our winners.

In our games and in our work we believe that fun is the secret to sustainable success. As such we care a lot about our culture and practice what we preach by making it enjoyable, social, and rewarding.

WayBetter is the rare company with a double bottom line: we succeed when our customers do. Our mission as a company is to improve people’s lives in very real ways.

Want to apply? Please send your resume, and answer the short questionnaire in the application.