Head of Product Design at WayBetter


Head of Product Design

Full-Time in New York, NY - Remote OK - Executive - Product

About WayBetter

WayBetter is the rare company with a double bottom line: we succeed when our customers do. Lately we and our customers have been succeeding a lot.

We make fun, multi-week games where players inspire each other to reach goals and acquire skills. Players bet on their ability to get better and win by proving that they completed the challenge.

Backed by behavioral science (and NIH research grants), our games prove that with the right goals, the right social support, and the right incentives, anybody can get WayBetter. With the WayBetter WayⓇ​ we’re reinventing motivation.

WayBetter isn’t content, it’s accountability – you’ll have fun, you’ll stick with it, and you’ll prove to everyone (especially yourself) that you really can get better.

We just launched the WayBetter app with lots of new healthy lifestyle games tailored for our times. Want to exercise more? We’ve got games for that. Trying to cook better? Eat healthier? Read more? Meditate? We know just the way.

Our mission is broad and ambitious: to motivate people everywhere to live way better. Towards that end, we’re assembling the world’s largest online community of people committed to making positive changes, all wrapped inside a private member-only social network with no trolls or toxicity. There’s nothing quite like it.

Since launching in 2013 we’ve paid out over $100 million to our winners and this year we’re celebrating our millionth paying customer, all acquired through partnerships with experts and by word of mouth (no paid marketing yet). We’re about to start investing in growth and are excited to turn WayBetter into a household name.

About this role:

We’re taking the next step in building the team - WayBetter is looking for an experienced Head of Product Design to grow and direct the product design team, establishing best practices. We’re looking for a leader and a strategic visionary, but also someone who is extremely comfortable diving into the day to day. This role will evangelize design at WayBetter, while ensuring that the customer is at the forefront of everything we do.

The products you design will be used by hundreds of thousands of people, and you’ll know that you’re contributing to improving lives by helping players develop healthier habits. Given the vast audience — and unlimited potential — constant variety in this role is a given! We value drive, talent, and enthusiasm; you’ll thrive with the opportunity to make this role your own.

  • Attract and build a talented team of product designers
  • Lead, mentor, and support a growing product design team
  • Partner with Product and Engineering leadership to ensure a seamless product development process from discovery to launch
  • Offer and solicit feedback from other designers in order to continually raise the bar for design quality
  • Advance a strong point of view, supported by customer insights, design standards, and industry trends


  • Senior level design skills on consumer mobile products
  • You've managed designers and guided a design team
  • History of creating effective product design processes, from UX to visual design
  • You've directed user research and user testing efforts
  • Strong skills in interaction design and information architecture
  • Ability to empathize with users with varying backgrounds and needs
  • Experience supporting a growth team and onboarding experiences a major plus

Why work at WayBetter?

We believe that fun and social support are the keys to sustainable success. As such we care deeply about our culture and practice what we preach by fostering a culture that’s enjoyable, social, and rewarding.

We offer health insurance, a 401(k), remote-work flexibility, competitive cash compensation, and meaningful equity participation. We didn’t lay off anyone during the COVID crisis and we are committed to the livelihood and wellbeing of our team as well as our customers. We are seasonally cashflow positive and have no VCs or institutional investors calling the shots — we’ve raised money only from fellow entrepreneurs who we like.

The company is run professionally by seasoned leaders with a successful track record and is backed by several billionaires with a longstanding commitment to the company and its mission.