Marketing Coordinator - Remote (USA) at WayBetter


Marketing Coordinator - Remote (USA)

Contract in New York, US - Remote OK - Associate - Marketing

WayBetter seeks a passionate Marketing Coordinator. In this role, you will be the go-to for coordinating campaigns across marketing channels. You should crave joining a startup in a significant role; it’s the right moment to move the needle in a big way!

Duties & Responsibilities:

  • Prepare marketing campaigns across a variety of channels
  • QA all items in the calendar within deadlines
  • Load games using internal admin panels
  • Ensure that marketing/game collateral is rendering properly on our sites, apps, etc
  • Manage workflow in Trello to ensure coordination of assets
  • Perform manual exports from third party tools and platforms. Bridge data from various sources to increase understanding of segmentation and targeting
  • Ensure consistent tracking across metrics. Appropriately identify and escalate any issues

Required Qualifications:

  • 1-3 years hands-on digital marketing experience
  • Ability to take initiative and think critically
  • MS Office / Google Apps / G-Suite
  • Passionate about digital marketing and the lifestyle space
  • Problem solving with the ability to execute with confidence and accuracy. A high level of attention to detail is critical for success in this role

Preferred Skills/Proficiency:

  • Trello/Jira management
  • Marketing campaign management
  • Surveying customers through tools like Survey Monkey
  • Link building (i.e. Branch, Onelink)
  • HTML/CSS skills + ability to do beautiful things in with a WYSIWYG editor

About Us

WayBetter is reinventing motivation itself. We make a whole new category of games that help people stick to their commitments — from eating better to exercising more to learning to cook, play the guitar, or speak Spanish. Our games use an innovative mix of manageable goals, social support, and financial incentives. DietBet launched in 2013, StepBet in 2016 and RunBet in 2017.

Our approach is based on behavioral science and it works. To date we’ve had 700,000 paying players who have collectively lost 9 million pounds and walked 350 million miles. And we’ve paid out over $55 million to our winners.

In our games and in our work we believe that fun is the secret to sustainable success. As such we care a lot about our culture and practice what we preach by making it enjoyable, social, and rewarding.

WayBetter is the rare company with a double bottom line: we succeed when our customers do. Our mission as a company is to create games that improve people’s lives in very real ways.

Want to apply? Please send your resume and a note that tells us something about you that we can't pick up from your resume.