About this Role:
As Manager, Lifecycle Marketing you will be responsible for leading the email, push notification and SMS strategy for prospect and member communications at WayBetter.
Working across fitness, nutrition and mindfulness categories, you’ll help people develop healthy habits. Through your communications programs, you’ll nurture free trial participants to convert to members and optimize game joins.
What You'll Do:
Your Experience Looks Like:
Why Work at WayBetter?
We know from our games that fun and social support are the keys to sustainable success. As such we care deeply about our culture and practice what we preach by fostering a work environment that’s fun, social, and rewarding. Half our 45 employees were hired from our customer base.
We love working at WayBetter because we’re enthusiastic about improving people’s lives. We’ve developed an innovative solution to the hard problem of behavior change and we see the enormous potential to apply our formula to help millions of people improve their health and happiness. We recently codified our values which you can find on this page (click “explore our company values”).
We’ve raised $7.5M from fellow entrepreneurs and have grown responsibly (cashflow positive in 2020). We have chosen not to play the game of chasing venture capital for its own sake but we do plan to raise institutional capital in 2021 to supercharge our growth. We offer health insurance, a 401(k), remote-work flexibility, competitive cash comp, and meaningful equity participation.