WayBetter

Manager, Member Lifecycle Marketing

Full-Time in New York City, NY - Remote OK - Senior - Marketing

About this Role:

As Manager, Lifecycle Marketing you will be responsible for leading the email, push notification and SMS strategy for prospect and member communications at WayBetter.

Working across fitness, nutrition and mindfulness categories, you’ll help people develop healthy habits. Through your communications programs, you’ll nurture free trial participants to convert to members and optimize game joins.

What You'll Do:

  • Manage email calendar to promote our weekly games across WayBetter, StepBet and DietBet products
  • Create triggered nurture campaigns to maximize game joins and engagement.
  • Develop and expand segmented targeting approach to improve and deepen member relationships.
  • Work with in-house creative and copywriting to optimize emails for opens, click and conversions.
  • Identify new opportunities for push notifications and SMS
  • Own lifecycle reporting, evaluating metrics on a daily basis and partnering with data science to enhance dashboards.
  • Ensure the timely and error-free deployment of messages from creative process through coding, QA and deployment
  • Increase and defend email deliverability

Your Experience Looks Like:

  • Expert level knowledge of ESP/CRM tools such as Braze
  • Exceptional attention to detail and analytical mindset.
  • Expert B2C marketer with a successful track record that includes consumer apps and/or ecommerce
  • Interest and passion for the health and wellness space
  • Proven ability to manage and maintain strong cross-functional stakeholder relationships across multiple teams (product, BI, data, design, etc.) and an ability to coordinate timely feedback and approvals.
  • Experience selecting, onboarding and managing tech vendors
  • Strong communication skills with an ability to communicate effectively across multiple levels of an organization
  • Curious and passionate about life with success outside your main career track

Why Work at WayBetter?

We know from our games that fun and social support are the keys to sustainable success. As such we care deeply about our culture and practice what we preach by fostering a work environment that’s fun, social, and rewarding. Half our 45 employees were hired from our customer base.

We love working at WayBetter because we’re enthusiastic about improving people’s lives. We’ve developed an innovative solution to the hard problem of behavior change and we see the enormous potential to apply our formula to help millions of people improve their health and happiness. We recently codified our values which you can find on this page (click “explore our company values”).

We’ve raised $7.5M from fellow entrepreneurs and have grown responsibly (cashflow positive in 2020). We have chosen not to play the game of chasing venture capital for its own sake but we do plan to raise institutional capital in 2021 to supercharge our growth. We offer health insurance, a 401(k), remote-work flexibility, competitive cash comp, and meaningful equity participation.