Product Manager - Funnel Optimization at WayBetter


Product Manager - Funnel Optimization

Full-Time in New York, NY

WayBetter has an exciting opportunity for a passionate creator. In this role you'll work on our "first mile" where we convert visitors into customers, carefully identifying opportunities to improve our funnel and in the process moving the needle for the business in a big way. Over time you'll manage a team that spearheads new product features that drive retention and growth, such as referral programs, social hooks, and loyalty programs. You will work closely with and eventually manage a team with marketers, developers, data analysts, and designers. You’ll need a combination of business, design, and technical expertise, as well as deep understanding of user-testing, marketing optimization, and onboarding. You must be an expert in at least one (and ideally more than one) of the following: ecommerce, mobile apps, paid subscriptions.


  • Dissect and analyze the current onboarding experience
  • Design and launch continuous A/B testing
  • Work with marketing to test different value propositions and marketing calls-to-action
  • Coordinate with product and visual designers, collect user feedback, and perform user-testing to create best-in-class user experiences
  • Run qualitative surveys to identify motivation of abandoners
  • Empathize with and represent customers of varied perspectives and backgrounds
  • Drive optimizations for customer acquisition, retention, and long-term monetization

Required Qualifications

  • 2-5 years managing a software product, either currently or recently owned a product development life-cycle ideally for a mobile consumer facing product
  • 5-10 years overall software industry experience
  • You’ve played a lead role in funnel optimization, conversion tests, and market research
  • You've worked directly with marketing teams to grow a business
  • You’re meticulous when it comes to crafting detailed user stories, wireframes, interaction models
  • You’ve collaborated with cross-functional teams (developers, designers, brand and content marketers, external partners, and affiliates) and can adapt to speak their languages
  • You have the ability to empathize with the target audience for our games
  • You can iterate on products to improve customer retention, acquisition, profitability, etc.
  • You’re a pro when it comes to user research, both quantitative and qualitative

Compensation and Benefits

  • Generous health care coverage
  • 401(K)
  • Untracked, flexible vacation policy
  • Training opportunities
  • Meaningful equity participation
  • A healthy, collaborative, fun work environment

About Us

WayBetter is reinventing motivation itself. We make a whole new category of games that help people stick to their commitments — from eating better to exercising more to learning to cook, play the guitar, or speak Spanish. Our games use an innovative mix of manageable goals, social support, and financial incentives. DietBet launched in 2013, StepBet in 2016, RunBet in 2017, and SweatBet is coming in early 2018.

Our approach is based on behavioral science and it works. To date we’ve had 700,000 paying players who have collectively lost 9 million pounds and walked 350 million miles. And we’ve paid out over $45 million to our winners.

In our games and in our work we believe that fun is the secret to sustainable success. As such we care a lot about our culture and practice what we preach by making it enjoyable, social, and rewarding.

WayBetter is the rare company with a double bottom line: we succeed when our customers do. Our mission as a company is to improve people’s lives in very real ways.

Want to apply? Please send your resume and a note that tells us something about you that we can't pick up from your portfolio/resume.