As VP of Marketing you will own customer acquisition, which drives our business. You’ll be creating a marketing plan and hiring a supporting team. You should crave joining a startup in a critical role and at the right moment to move the needle in a big way. You must have a successful track record marketing for a digital consumer product, preferably in ecommerce.
Duties & Responsibilities:
Launch and run conversion, engagement and retention campaigns via email and push notifications, with tools like MailChimp and AppBoy.
Manage organic app marketing, app store optimization, tools like branch.io, App Annie, etc.
Optimize conversion funnels with general best practices, using tools like Optimzely and Google Analytics.
Manage digital ad campaigns including in-app, Tapjoy, display, FB/social, SEM, retargeting, programmatic and video.
Increase viral marketing: viral sharing on social media, paid referral programs and word-of-mouth marketing.
Collaborate with Product and Engineering teams to create necessary features and integrate 3rd party tools to support marketing.
What you will need to be successful:
8+ years managing marketing initiatives for digital consumer projects
Leadership experience that includes hiring, team building, and mentoring
Great communication skills with the ability to write clear, persuasive marketing copy
Ability to solve problems and make decisions quickly and independently
A history of creating marketing strategy, adapting to competition and parsing data
Creativity, from editing ad copy to developing innovative marketing concepts
Good instincts around brand building, including storytelling and design
An entrepreneurial spirit, comfortable with ambiguity and experienced with startup life.
Compensation and Benefits
WayBetter is reinventing motivation itself. We make a whole new category of games that help people stick to their commitments — from eating better to exercising more to learning to cook, play the guitar, or speak Spanish. Our games use an innovative mix of manageable goals, social support, and financial incentives. DietBet launched in 2013, StepBet in 2016, RunBet in 2017, and SweatBet is coming in early 2018.
Our approach is based on behavioral science and it works. To date we’ve had 500,000 paying players who have collectively lost 6 million pounds and taken 50 billion steps. And we’ve paid out over $40 million to our winners.
In our games and in our work we believe that fun is the secret to sustainable success. As such we care a lot about our culture and practice what we preach by making it enjoyable, social, and rewarding.
WayBetter is the rare company with a double bottom line: we succeed when our customers do. Our mission as a company is to create games that improve people’s lives in very real ways.